Advertising

Advertising
  • advertising agency: a company that creates adverts for other companies
  • advertising budget: the amount of money a company decides to spend on advertising
  • brand awareness: how well people know a particular brand
  • brand loyalty: the degree to which people continue to buy from the same brand or company
  • buy and sell: often used to refer to the buying and selling of items between individuals
  • call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
  • celebrity endorsement: to have a well-known person promote a product
  • classified ads: small advertisements often put in a newspaper or magazine by individuals
  • to cold call: to call someone with the aim of selling something without them asking you to do so
  • commercial break: the short period during TV programmes when advertisements are shown
  • commercial channel: TV channels that make money from showing advertisements
  • to go viral: to quickly become extremely popular on the Internet through social media
  • junk mail: unwanted promotional leaflets and letters
  • to launch a product: to introduce a new product
  • mailing list: a list of names and contact details used by a company to send information and advertisements
  • mass media: large media outlets like TV, newspapers and magazines
  • niche product: a product that is aimed at a distinct group of people
  • to place an advert: to put an advert somewhere
  • press release: something written by a company for newspapers and magazines and websites to share and publish
  • prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
  • product placement: to advertise a product by using it as a prop in a TV show or film
  • sales page: a page specifically used to promote a product or service
  • to show adverts: to display adverts on TV
  • social media: websites that enable users to create and share content or to participate in social networking.
  • spam email: unwanted, promotional email
  • target audience: the people a company want to sell their product or service to
  • word of mouth: recommendations made by individuals to other individuals about a product of service


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